Hello, my name is Flo!
I am a public health professional-turned-UX researcher living in beautiful Philadelphia, Pennsylvania. Go birds.
I am glad you’re here!
Who Are They? Discovering Who Our MidMarket and Enterprise Customers Really Are
Role: UX Research
Description: Generative discovery research learning more about middle market and enterprise-level customers to help inform upcoming B2B UXR strategy and redesign the digital experience to increase prospect and customer usability.
Evaluating the Usability and Relevance of an Anticoagulant Medication Customer Website
Role: UX Research
Description: Following the loss of exclusivity, a pharmaceutical company wanted to determine relevance and usability to update a website used by patients and caregivers.
Rescue Medication Packaging Usability Testing
Role: UX Research
Description: Utilizing human factors principles and heuristics, evaluate the usability of packaging used for seizure rescue medication to inform the future design of both packaging and instructions for use (IFU).
